Steps To Building A Successful Blog
An Acquaintance recently asked me if I would help her begin a blog. Her request
inspired me to look at what I have acquired from operating my own blog for the past two
years. My initial proposition was to spend awhile learning and reading. The World Wide
Web is flooded with blogging data and advice.
I am not the man to aid you in returning immense numbers overnight, but this data is all
over. I am also not the source for technical points; I acknowledge what I ought to know
for my situation, and I determine more as I require it.
I assume I am like most individuals who release material on the Internet. I classify
myself as a small-but-serious blogger. I am also a big-time consumer of material and
media. I follow many blogs in several niches, both for material and to learn what works.
So based on my experience, what should I tell my acquaintance that’ll get her set out
without consuming her?
Here is where I began. For me, blogging is basically a relationship. Two crucial
components of any relationship are intent and association. Choose what you want to
achieve. You are able to find dozens of high-quality direction about every aspect of
arranging and controlling your blog, but none of it is one-size-fits-all. Each choice-
design, program, post length, style — depends on the ending goal you have. Conclusions
that do not seem like a big deal now may become crucial later.
For instance, self-hosting with your own domain may feel like an unneeded expense,
but it is crucial if your goal is to construct a personal brand or a business around your
web site. Remember that it is about your audience. Design should fit the blog’s
personality. An overly easy design might appear plain and undesirable, but the
minimalist theme in reality sets the tone for his/her message and heightens the material.
Everything matters. Every choice either moves you towards your goal or away from it.
Personally, I do not pay a lot of attention to figures because traffic is not part of my
objective. I consider and track analytics each month, but that is really more about
curiosity. I seek trends, try out other ideas, and learn from my errors. I consider my site
as a ring, and I think about appealing to readers who heighten the quality of the
discussion. The point? My technique is deliberate and fits my total goal. Incidentally, my
figures have more than tripled since 1/1/10. Information, expertise, and opinion are
promptly available from an endless assortment of sources.
I consistently follow writers and other bloggers to keep up with the trends and ideas of
others. The things that are most important are consistency and legitimacy. Antics and
tricks provide short-term spikes at the expense of long-term trust and loyalty. You may
fool me into visiting, but I won’t be back if you treat me like a fool. Beware of barriers.
I appreciate concerns about spam and privacy, but balance those against the need for readers to connect.
Make your commentary form friendly and inviting. With so many available forums, I’m
likely to choose those that cater to my communication preferences. For example, some
blogs force me to use my Google ID. Since I don’t access my Gmail account, I’ll never
see follow-up comments; why bother composing a thoughtful comment? I know there
are ways around that, but why should I have to do extra work to contribute to your blog?
I find that many folks don’t like to leave public comments, but they love more personal
contact. If you don’t want to provide an email address, consider creating a simple
contact form.
It seems obvious but fewer barriers, more connection, and so more readers. That is
what I offered as guidance to get her pointed in the right direction. What would you add?
